Denver Public Schools

  • Strategic counsel
  • Websites
  • Logos
  • Print collateral & signage
  • Copywriting
  • Presentations
  • Photography
  • Video production

Denver Public Schools

Casey Nikoloric and the entire TEN|10 Group value the importance of public education and respect the choices offered through Denver Public Schools (DPS) to afford every student the opportunity to succeed and graduate college and career ready. Driven by this deep commitment, the TEN|10 Group has worked on a variety of DPS projects with Casey donating her time to each effort. To date, the TEN|10 team has worked with 19 schools to produce marketing materials, signage, videos and websites.

Trevista Elementary School

Trevista Elementary School served both elementary and middle school students from 2008 – 2015. In the winter 2014-15, the DPS school board voted to close the middle school program due to declining enrollment. TEN10 began working with the incoming principal in 2015 to devise strategies to boost enrollment including communicating an ambitious vision for academic success and transforming the building into a welcoming place for elementary school children and their families. TEN|10 created a new logo, print materials and signage. In 2016, Trevista went from the lowest rating on the School Performance Framework (SPF) to the second highest rating and now enjoys robust enrollment.

Ashley Elementary School

In the spring of 2013, Ashley Elementary School teachers and the community were notified that due to persistent low performance of its students, the school would undergo a strategic school planning process to improve student performance and become an innovation school. Working with a new principal before the start of the 2013-14 school year, TEN|10 helped rebrand Ashley, creating a logo, website, video, banners and other materials that emphasize the new mindset of Ashley to provide all students a rigorous curriculum while nurturing the confidence and character needed to achieve goals and succeed in the 21st century. Casey Nikoloric continues to work with the school as a member of its Board of Advisors.

Inspire Elementary

Inspire Elementary faced the challenge of opening its first year in Northfield High School while its building is constructed. TEN|10 worked with Inspire to assuage the concerns of parents about its location by promoting its unique curriculum through print materials and outside signage. It also has helped make the space within the high school inviting for elementary school children. Inspire successfully began the 2017-2018 school year with robust enrollment. Inspire moved to its new building in the Fall of 2018.

Year 0: Goldrick, Schmitt, Valverde and the International Academy of Denver

Three southwest and one northeast Denver Public Schools recently have gone under an intensive school redesign effort to improve academic performance. Included in that redesign was the need to market each school to help them reach successful enrollment numbers and to signal to the community and prospective parents that the school is on a path to success now and in the future. TEN|10 worked with each school to develop messaging, a new logo, tagline, brochure and signage.

DCIS at Fairmont

The Denver Center for International Studies at Fairmont opened in 2013 to help students in kindergarten through fifth grade grow as independent thinkers eager to lead their world and their community through a curriculum focused on international studies. TEN|10 Group has been a proud part of the DCIS at Fairmont team from the beginning, providing strategic counsel, marketing direction and spearheading the creation of the school’s brand identity including, a logo, print collateral and signage.

High Tech Elementary School (HTES)

High Tech Elementary School is one of Denver’s highest performing elementary schools. Located in the Stapleton neighborhood, the school communicates regularly with parents about its vision, mission and curriculum. Working with the principal since late 2015, TEN|10 created a mid-year community report, website and signage. We are currently developing a brochure for prospective students.

The Imaginarium

The Imaginarium is the official Denver Public Schools innovation lab, housed in the Office of Academics and Innovation. The Imaginarium team uses design thinking and research and development methods to facilitate a process to stimulate transformative innovation at the school level and throughout the Denver Public Schools system. Students, educators, administrators and other members in the DPS community bring ideas for classroom and school level innovation to them and they then create prototypes. The TEN|10 Group produced numerous videos for the Imaginarium including capturing a two-day design challenge and conducting interviews at numerous schools regarding the value of extended school days. 

Cheltenham Elementary

Cheltenham Elementary’s story started as an open school concept, which was an innovative way to think about education at the time. The school opened with the goal to provide the very best educational model for West Colfax’s community of families. Today, you can still feel the heartbeat of the innovative spirit that started this school. TEN|10 Group produced branding, marketing and communications pieces designed to engage students, staff and visitors at the school. 


DPS Ashley logo on wall
DPS Ashley logo on wall
DPS Ashley playground signs
DPS Ashley playground signs