About a year ago, a newly hired employee at a company the Ten|10 Group represents posted about his new position on his Facebook page and included a link to the company’s website. He also texted the news and the link to his contact list with his mobile device. At the end of the second quarter, a web analytics review of the site revealed that Facebook and Eleven Wireless, which connects mobile devices to the Internet, accounted for 15 percent of the total referrals to the website in that quarter, having driven 189 unique visitors to the site.
Recent 10Spot Posts
Last year at the 10 Spot, we wrote about so called “long reads” and linked to ten great examples of long-form journalism and creative nonfiction that exemplify the good things that can happen when you take a deep dive into a subject.
We plan on making reading recommendations a regular feature on the blog, covering a wide range of subjects that we believe will be of interest to the business and communications professional.
Here are five recent long reads that captured our interest:
The delivery of the annual State of the Union address last week got us here at the TEN Spot thinking about the idea of taking the time to bring your team together, assess the year that passed and look ahead to the next.
For the last few months, Denver, home of the TEN|10 Group, was the lucky host of a world exclusive exhibition of Vincent Van Gogh’s early work called “Becoming Van Gogh.” The exhibit, which closed this month at the Denver Art Museum, featured oil paintings, sketches and watercolors by Van Gogh and by contemporaries who proved influential as he grew as an artist.
In the field of communications, crises and controversies are always topics ripe for conversation and deconstruction. An article in the January issue of Oil and Gas Investor submitted by the Ten|10 Group delves into how crises and controversies come about at the intersection where businesses and the communities they function and reside in meet. The excerpt below considers how crises differ from controversies and how the latter, which simmer over time, can lead to the former.